The challenge of preparing the “2015 generation” for the future world requires the promotion of skills based on the integration of the knowledge usually gained from ‘traditional’ subjects, such as maths and logic, to that which derives from human sciences such as psychology, social sciences, cognitive sciences, teaching, anthropology, linguistics and literature. Technologies, by way of their established cross-disciplinary quality, can represent an ideal locus for the sharing of these competencies, starting with a holistic approach to the interpretation and resolution of problems.

We thus need to orient the new generations towards professional choices that contain this transversal element and to support their acquisition of expertise and knowledge through both formal (school and university) and informal learning processes.

At the same time, the business world – during this transformation from the centrality of the product to that of the service – requires skills that can respond to the needs of the individual, the environment, social interactions, solidarity or values. Consequently, the same form of innovation must be introduced as “best practice” in public administration.

Women have proved that they are not only careful users of technologies – expressing considerable wisdom and creativity in adapting them to their system of social relations and to the requirements of eco-sustainability – but also that they know how to make increasingly relevant contributions to the creation of technologies and innovation. It is thus essential that, regardless of the profession they have chosen, the number of women who consider technology the ideal locus around which to develop creativity and innovation grows.